Email Marketing Playbook
Easily send email campaigns.
Table of Contents
- Product Overview
- Identify Your Target Customers
- Ask Discovery Questions
- Position the Value
- Plan Comparison
- Overcome Common Objections
- Offer with Other Services
- Closing the Sale
- Quick Reseller Tips
- Optional Add-ons You Can Mention
Product Overview: What Is Email Marketing?
A user-friendly, professional-grade email marketing solution that allows businesses to create, manage, and send effective email campaigns to their audience.
Plan Inclusions (Exclude Pricing):
- User-friendly Email Marketing Platform
- Drag-and-drop Email Editor
- Send up to 100,000 Emails per Month
- List Segmentation
- Email Autoresponders
- Real-time Campaign Reporting
- Built-in Sign-up Forms
- Free Setup
- Instant Activation
Identify Your Target Customers
Understanding your ideal customers is the first step to smarter selling. This section helps you zero in on who needs your product most—so you can tailor your message, focus your efforts, and close more deals.
- Small businesses promoting products or services via email
- E-commerce stores needing campaign automation
- Local service providers (e.g., clinics, salons, real estate) sending promotions or newsletters
- Event organizers and membership groups sending regular updates
- Businesses wanting to improve customer engagement or increase repeat business
Ask Discovery Questions
Great sales start with great questions. Asking the right discovery questions helps you understand your customer’s goals, challenges, and needs—so you can offer solutions that truly resonate and add value.
- Do you currently send newsletters, promos, or updates to your customers?
- Are you manually managing your customer email list?
- Would you like to automate follow-ups or promotions?
- Do you want to track how many people open or click on your emails?
Position the Value
This Email Marketing Platform makes it simple to build, schedule, and track powerful email campaigns—even if you’re not tech-savvy.
Easily drag-and-drop your content and send personalized emails to different customer segments.
You can automate your follow-ups, welcome emails, or promo campaigns—saving you time and boosting conversions.
Get real-time reports so you know who’s opening, clicking, and engaging with your emails.
Plan Comparison
Not all plans are created equal. A clear side-by-side comparison makes it easier for customers to see what they’re getting—and pick the option that best fits their needs and budget.
| Plan | Contacts | Mailing Lists | Emails per Month | Email Submissions | Design Wizard | Email Templates |
|---|---|---|---|---|---|---|
| STARTER (Everyday Email) |
500 |
Unlimited |
100k | Yes | Yes | Yes |
| BUSINESS | 2,500 | Unlimited | 100k | Yes | Yes | Yes |
| PROMOTER | 7,500 | Unlimited | 100k | Yes | Yes | Yes |
| PREMIUM | 10,000 | Unlimited | 100k | Yes | Yes | Yes |
| ULTIMATE |
25,000 |
Unlimited | 100k | Yes | Yes | Yes |
Overcome Common Objections
Objections are just opportunities in disguise. By understanding common concerns and knowing how to address them, you can build trust, add clarity, and move the sale forward with confidence.
| Objection | Suggested Rebuttal |
|---|---|
| I already send emails manually from Gmail or Outlook. | This platform lets you send bulk, beautifully-designed emails, and track results—something manual tools can’t do. |
| Email marketing is complicated. | Our platform is user-friendly, with drag-and-drop tools, autoresponders, and built-in templates to make your life easier. |
| I’m not sure if it will help my business. | You can track clicks, opens, and customer engagement—giving you the data to improve your marketing over time. |
Offer with Other Services (Upsell Strategy)
Bundling isn’t just good business—it’s great service. By offering complementary add-ons, you increase value for your customers while unlocking new revenue opportunities with every sale.
Pitch Example:
“Now that your website is up, let’s connect with your customers. I’ll include our Email Marketing Platform so you can send professional campaigns that boost sales and engagement.”
Closing the Sale
You’ve built the value—now it’s time to confidently ask for the close. This step is all about guiding the customer to a clear decision, handling final concerns, and turning interest into action.
Use this closing line:
“Let’s activate your Email Marketing Platform now so you can start engaging your customers with professional emails. Setup is free and activation is instant.”
Quick Reseller Tips
A few small tweaks can lead to big results. These bite-sized tips are designed to help you sell more, support better, and grow your reseller business—one smart move at a time.
- Highlight ease-of-use and automation.
- Emphasize how it saves time and improves customer communication.
- Use real examples, like sending promo campaigns or welcome emails to new subscribers.
Optional Add-ons You Can Mention
Give your customers more reasons to say yes. These optional addons enhance your core offer, meet specific needs, and help increase overall satisfaction—while boosting your bottom line.
- Website or eCommerce Store Design
- Professional Domain Email
- Google Ads or SEO Services
- Landing Page Builder or CRM Integration