SSL Certificates Playbook
A must have for every website.
Table of Contents
- Product Overview
- SSL Certificate Offerings
- Premium EV SSL
- Wildcard SSL
- How Resellers Can Position SSL to Customers
- Sales Pitch Examples
Product Overview: What Is an SSL Certificate?
SSL (Secure Socket Layer) is a method, or protocol, used for establishing a secure encrypted connection between a browser (user's computer) and a server (hosting your website).
- Increase traffic with SSL - HTTPS is now a requirement for most search engines, increasing ranking and favouring websites with SSL encryption. SSL has now never been so important, to fully protection your website and increase your SEO!
- Strong encryption - Our SSL Certificates uses the most secure encryption methods (SHA2 & ECC encryption) that converts your data and files into impenetrable code, making it impossible for cyber attackers to penetrate your website and steal your sensitive information.
- Fully verified SSL - All Premium EV SSL Certificates come with a click-to-verify site seal and your business name in the address bar in green. Displaying your business name and the site seal gives your customers confidence in doing business with you and builds instant trust.
SSL Certificate Offerings
Here’s a great SSL option you can offer to clients running personal blogs, portfolios, or simple websites. It’s an easy sell—affordable, secure, and ideal for those who need basic validation without the cost of higher-level certificates.
Standard SSL
Best For: Personal, portfolio, and blog websites
| Feature | Value |
|---|---|
| Authentication Level | Standard (Domain Validation) |
|
Coverage |
Single Website |
| Encryption | 256-Bit SSL |
|
Warranty |
$500,000 USD |
| Use Case Examples | Personal blogs, portfolios, landing pages |
|
Key Benefit |
Affordable security with basic validation |
Upsell Tip: Suggest to hobbyist and entry-level site owners who want credibility without the cost of business-level validation.
Premium EV SSL
Ideal for clients who need maximum trust and credibility. Great for eCommerce and data-sensitive sites, this is a strong upsell for businesses that want to highlight legitimacy and boost customer confidence.
| Feature | Value |
|---|---|
| Authentication Level | Extended Validation (EV) – Highest trust |
|
Coverage |
Single Website |
| Encryption | 256-Bit SSL |
|
Warranty |
$1,750,000 USD |
| Official Site Seal |
Yes |
|
Use Case Examples |
Corporate websites, online stores, financial services |
| Key Benefits | Displays company name in browser bar (in some cases) and shows highest trust level to users |
Upsell Tip: Great for businesses that collect sensitive data or process payments. Emphasize trust, compliance, and conversion rate improvements.
Wildcard SSL
Best For: Perfect for clients managing multiple subdomains under one main site. Wildcard SSL simplifies management and reduces cost, making it an easy upsell for growing businesses that need broad coverage with a single certificate.
| Feature | Value |
|---|---|
| Authentication Level | Organization Validation (Strong) |
| Coverage | Multiple Subdomains under one domain |
| Encryption | 256-Bit SSL |
|
Warranty |
$1,000,000 USD |
| Official Site Seal |
Yes |
| Use Case Examples | Businesses with blog, store, support portals on subdomains |
| Key Benefit | Secure unlimited subdomains with one SSL certificate |
Upsell Tip: Perfect for developers or businesses scaling their site across services. Highlight cost-efficiency compared to buying separate SSLs.
How Resellers Can Position SSL to Customers
Tailor your SSL pitch to each customer type. Whether it’s basic protection for bloggers or full subdomain coverage for agencies, aligning the right certificate with the right need makes SSL easier to sell—and more valuable to your clients.
| Customer Type | Recommend This SSL | Key Message |
|---|---|---|
|
Personal Blogger |
Standard | Affordable peace of mind, encrypts personal data |
| Startup Website |
Premium EV |
Build instant trust and credibility |
| eCommerce Store | Premium EV | Protect payments and customer information |
| Tech Business / SaaS | Wildcard | Secure all subdomains from one control point |
| Agencies | Wildcard | Efficient subdomain security for client websites |
| Customer Type | Recommend This SSL |
Key Message |
Sales Pitch Examples
Follow key steps to confidently learn, position, and sell Linux server solutions effectively.
- Standard: Protect your site with basic encryption and boost Google rankings even for blogs or personal pages.
- Premium EV: Add the green bar of trust to your business website. Boost customer confidence and online conversions.
- Wildcard: One certificate to secure them all perfect for sites with a blog, store, and support under subdomains