Website Builder Playbook
Build your own professional and mobile-optimised website with a few simple clicks. Select from one of our pre-built websites and make it yours.

Table of Contents
- Product Overview
- Website Builder Plans & Features
- How to Recommend the Right Plan
- Sales Scripts & Questions
- What Makes This Builder Stand Out
- Bundling Ideas for Resellers
- Overcoming Objections
- Fast Track to Closing a Sale
Product Overview: What Is a Website Builder?
Website Builder is a platform for anyone looking to create a powerful website without the need to code or hire a developer.
When you sign up, you get access to a wide variety of customisable templates and useful tools to build your website and grow your business.
The full Website Builder comes with the following key features:
- Customisable Templates - Choose from a wide selection of stunning professional templates designed for every industry or niche.
- Simple Drag and Drop - Create visually appealing websites with no coding skills needed. With the simple drag-and-drop feature, you can design the overall structure and layout of your website with less effort.
- Mobile Editor - Edit your website anywhere at any time directly from your mobile device with its on-the-go editor.
- Social Media Integration - With its one-click social media integration, give customers more ways to engage with your business via Facebook, Instagram, Twitter, and more.
- Unlimited Bandwidth - Get unlimited bandwidth to ensure your website performance remains excellent even during peak traffic times.
Website Builder Plans & Features
Both plans include modern design tools, unlimited email accounts, and full integration with social and blogging platforms.
STANDARD WEBSITE
My Site – 1 Page
- Intuitive Drag-And-Drop
- Mobile-friendly Templates
- Unlimited Email Accounts
- Blog & Social Integration
Best For:
- Personal websites
- Portfolios
- One-page company profiles
- Freelancers & creatives
ECOMMERCE WEBSITE
My eShop – 25 Pages
- eCommerce Platform
- Intuitive Drag-And-Drop
- Mobile-friendly Templates
- Unlimited Email Accounts
- Blog & Social Integration
Best For:
- Online retailers
- Businesses with product catalogs
- Entrepreneurs launching a store
- Clients expanding from offline to online sales
How to Recommend the Right Plan
Choosing the right plan starts with the right questions. This guide helps you match customer needs with the best-fit solution, making your recommendations clear, confident, and value-driven.
| Customer Type | Needs | Recommended Plan |
|---|---|---|
| Freelancer or Consultant | Personal brand, simple web info | Standard Website |
| Business Owner with 1 Product | Simple one-page web presence | Standard Website |
| Retailer with Product Inventory | Full web store, 25 pages | eCommerce Website |
| Growing Online Business | Blog, store, social media | eCommerce Website |
Sales Scripts & Questions
Discovery Questions:
- Are you building a personal website or an online store?
- Do you need something simple or a full-featured platform?
- Would you like to manage your content without a developer?
Selling Standard:
With our Standard Website, you can build a sleek, single-page site using an intuitive drag-and-drop builder, fully mobile-optimized, with integrated blog and social features.
Selling eCommerce:
Our eCommerce Website gives you 25 pages to showcase your products and services, plus a powerful built-in store engine, so you can sell online with ease—no coding needed.
What Makes This Builder Stand Out
Not all builders are created equal. This overview highlights the key features and benefits that set this builder apart, so you can confidently show customers why it’s the smarter choice.
- No Coding Needed – All drag-and-drop
- Mobile-Optimized – Auto adjusts to any screen
- Unlimited Emails – Built-in credibility
- Powerful eCommerce Tools – For serious sellers
- All-in-One Platform – Hosting, templates, store, blog
Bundling Ideas for Resellers
Smart bundling adds value for your customers and boosts your bottom line. Use these ideas to create compelling packages that meet real needs and make your offers stand out.
- Standard Website + Domain + SSL
- eCommerce Website + Hosting + Email + SEO
- Add-on: Web design service (for clients needing help building)
Overcoming Objections
Every objection is a chance to build trust and clarify value. This guide gives you the tools to handle concerns with confidence and turn hesitation into forward momentum.
| Objection | Suggested Reply |
|---|---|
| I don’t know how to build one | The drag-and-drop tool is beginner-friendly. |
| I only need one page | That’s exactly what the Standard Website is built for. |
| I sell products, can I add a store? | Yes! Go for the eCommerce Website —it’s built for online selling.” |
| Will it look good on phones? | All templates are mobile-friendly by default. |
Fast Track to Closing a Sale
Ready to close with confidence? This guide walks you through key steps to keep the momentum going, overcome final hurdles, and seal the deal faster.
1. Identify use case: website vs. store
2. Match to correct plan
3. Highlight easy-to-use features
4. Bundle with other services
5. Follow up post-sale to offer help or upgrades